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See a whole season.

This is Maison Pâtonne, an example cookie shop that sells its boxes online, and its first season: 39 Instagram posts over 13 weeks, from Oct 12 to Jan 10, 2027, as Season plans, designs and writes them.

Your season is made from your own store, so your topics, look and posts will be yours.

P
maison.patonneCookies and coffeeExample brand
Season 1, Season 1Oct 12 to Jan 10, 2027
posts
39
weeks
13
a week
3
  • Mon 6:30 PM, Wed 12:15 PM, Fri 6:30 PM
  • 5 topics, the Corner shop pop look
  • Posted at set times through the official Instagram API

What a season is.

Three months of posts, planned in one go from what Season read about the brand. Here’s what went into this one.

  • Topics made for the store

    Season found them in the shop’s menu, photos, website and brand book. Each week mixes them, so the grid stays varied.

    • Cookie drops7
    • Baking tips10
    • 5 a.m. bakery5
    • Shop news11
    • Cookie math6

  • Three looks, one picked

    Season made three looks from the brand. The owner picked Corner shop pop, so every post below is drawn in it: same colors, same font.

    • Corner shop popIn use
    • Golden mornings
    • Kraft and ink

  • A Saturday preview, every week

    Every Saturday at 9 AM, the coming week. Skip a post or change it with the AI chat. No answer? Everything goes out as planned.

    In week 6, the owner skipped one post, a sale they had added through the chat. Everything else goes out as planned.

13 weeks, week by week.

3 posts a week at set times: Mon 6:30 PM, Wed 12:15 PM, Fri 6:30 PM, Eastern Time. Holidays land on the right weeks.

  1. Week 1 of 13

    Oct 12 to 18
    • Mon, Oct 12: Pistachio raspberryCookie drops
    • Wed, Oct 14: 3 mistakes that ruin your cookiesBaking tips
    • Fri, Oct 16: 350°F, the sweet spotCookie math

  2. Week 2 of 13

    Oct 19 to 25
    • Mon, Oct 19: 5 a.m., the butter arrives5 a.m. bakery
    • Wed, Oct 21: Why your cookies spreadBaking tips
    • Fri, Oct 23: Saturday cookie class, 10 AMShop news

  3. Week 3 of 13

    Oct 26 to Nov 1

    Halloween

    • Mon, Oct 26: 72 h, of dough restCookie math
    • Wed, Oct 28: New: the 6-cookie boxCookie drops
    • Fri, Oct 30: Halloween: pumpkin spice cookieShop news

  4. Week 4 of 13

    Nov 2 to 8
    • Mon, Nov 2: The cookie that sells out by noonCookie drops
    • Wed, Nov 4: Salted or not? The 10-second testBaking tips
    • Fri, Nov 6: 24 cookies, in one Saturday classCookie math

  5. Week 5 of 13

    Nov 9 to 15
    • Mon, Nov 9: Meet Sam, who opens at 55 a.m. bakery
    • Wed, Nov 11: How to store cookies for a weekBaking tips
    • Fri, Nov 13: Holiday orders open MondayShop news

  6. Week 6 of 13

    Nov 16 to 22
    • Mon, Nov 16: Cookie or brownie?Shop news
    • Wed, Nov 18: Why dough needs to rest5-slide carousel, Baking tips
    • Fri, Nov 20: Early Black Friday: 20% off boxesShop newsSkipped

  7. Week 7 of 13

    Nov 23 to 29

    Thanksgiving

    • Mon, Nov 23: New: the holiday boxCookie drops
    • Wed, Nov 25: Thanksgiving cookie platterShop news
    • Fri, Nov 27: Gift ideas under $20Shop news

  8. Week 8 of 13

    Nov 30 to Dec 6
    • Mon, Nov 30: 1 oz of chocolate per cookieCookie math
    • Wed, Dec 2: How to keep cookies softBaking tips
    • Fri, Dec 4: Holiday cookie: gingerbreadCookie drops

  9. Week 9 of 13

    Dec 7 to 13
    • Mon, Dec 7: Packing your holiday boxes5 a.m. bakery
    • Wed, Dec 9: 18 min, in the oven, not one moreCookie math
    • Fri, Dec 11: Order your box by Dec 18Shop news

  10. Week 10 of 13

    Dec 14 to 20
    • Mon, Dec 14: How to freeze cookie doughBaking tips
    • Wed, Dec 16: The last-minute gift that always worksCookie drops
    • Fri, Dec 18: Holiday hoursShop news

  11. Week 11 of 13

    Dec 21 to 27

    Christmas

    • Mon, Dec 21: Why brown butter changes everythingBaking tips
    • Wed, Dec 23: Thank you, from the whole counter5 a.m. bakery
    • Fri, Dec 25: Merry everythingShop news

  12. Week 12 of 13

    Dec 28 to Jan 3, 2027

    New Year’s EveNew Year’s Day

    • Mon, Dec 28: 3 cookies, is the right numberCookie math
    • Wed, Dec 30: New year, same butterBaking tips
    • Fri, Jan 1, 2027: Open on the 2ndShop news

  13. Week 13 of 13

    Jan 4, 2027 to 10
    • Mon, Jan 4, 2027: The January cookieCookie drops
    • Wed, Jan 6, 2027: How to revive a day-old cookieBaking tips
    • Fri, Jan 8, 2027: A Friday at the counter5 a.m. bakery

Example brandMaison Pâtonne is an example brand, made up to show how Season works. It isn’t a customer.

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