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Instagram post ideas for small businesses

Pick your kind of business. Each guide has 30-plus post ideas grouped by topic, what to show in the photo, a caption to start from, a weekly rhythm and the dates worth planning for.

  • 11 industries, 409 ideas
  • Updated Oct 11, 2026

Pick your business

  • Bakery

    37 ideas in 7 topics

    Fresh today, Bake science, Pre-orders and 4 more

  • Coffee shop

    36 ideas in 7 topics

    On the bar, Brew guide, Origins and 4 more

  • Nail salon

    35 ideas in 7 topics

    Fresh sets, Nail care, Openings and 4 more

  • Hair salon

    38 ideas in 7 topics

    Before and after, Consultation, At-home care and 4 more

  • Boutique

    38 ideas in 7 topics

    New arrivals, Fitting room, How to wear it and 4 more

  • Flower shop

    38 ideas in 7 topics

    In season now, Flower care, Stem of the week and 4 more

  • Jewelry business

    38 ideas in 7 topics

    New pieces, Metals and stones, Care and fit and 4 more

  • Esthetician

    37 ideas in 7 topics

    Skin questions, Treatments, Aftercare and 4 more

  • Candle business

    37 ideas in 7 topics

    Scent notes, Burn care, Pour day and 4 more

  • Real estate agent

    38 ideas in 7 topics

    Listings, Local numbers, Buyer tips and 4 more

  • Photographer

    37 ideas in 7 topics

    From the gallery, Session prep, Behind the lens and 4 more

More industries are on the way. Not on the list? The post ideas generator and the topics below work for any local business.

How to use these ideas

  1. 1

    Pick three for next week

    One that brings people in (a product or an offer), one that teaches (a tip), one about the people behind it. That mix works for almost any business.

  2. 2

    Shoot them in one go

    Take the photos for the whole week in fifteen minutes, in the same spot and the same light. Your grid will look consistent without trying.

  3. 3

    Post on the same days

    Three posts a week on fixed days beats ten posts one week and none the next. Your regulars learn when to look.

The full weekly system, step by step

Plan it with free tools

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