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Free guide, 14 pages

Your store is better than your Instagram.

The 15-minute grid fix: 12 changes that make your grid sell, without posting more. Nine you set up once. Three you keep, in 15 minutes a week.

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  • PDF, 3 MB
  • Made for online stores

Twelve fixes. Nine you set up once, three you keep.

Do part 1 tonight. Part 2 changes how you plan a post. Part 3 is the habit that keeps the grid selling after this weekend.

Part 1

The profile

11 minutes, once

  1. Fix 1: Write your bio like a shelf label.

    What you make, for whom, from where, and one proof. Then stop. Cut “welcome to my page”, “DM to order” and any emoji that isn’t doing a job.

  2. Fix 2: One link. Not your homepage.

    People tap for the thing they just saw. Send them to this month’s drop or to your bestsellers, and change the link when the drop changes.

  3. Fix 3: Four highlights. One cover style.

    Keep Shop, New, Reviews and How it’s made, and archive the rest. Same color on every cover, one word each.

  4. Fix 4: Pin three posts that do three jobs.

    The top row is often the only one a visitor sees. Pin what to buy (your bestseller, with its price), why trust you (how it’s made, and by whom) and why now (this season’s offer, swapped each season).

Part 2

The grid

Once, then per post

  1. Fix 5: Do the squint test.

    Screenshot your profile and shrink it to a thumbnail. If you can’t tell what you sell or what your colors are, use fewer looks, not more posts: one background family, one photo style, two brand colors.

  2. Fix 6: Product, proof, useful. A third each.

    Product: new in, restocks, gift boxes, always with the price. Proof: pouring day, your market stand, packing orders, a review. Useful: tips, care, how to choose. Each row of three holds one of each.

  3. Fix 7: Carousels beat single photos.

    Three to five slides. The first is a headline of eight words at most, the middle ones prove it, the last one is the product with its price and where to buy it.

  4. Fix 8: Text on images: one number or three words.

    The posts that stop a thumb look like a sign, not a flyer. Your font, your color, one fact.

  5. Fix 9: Captions: the first line sells, the last line sends.

    Only the first line shows before “more”. Write what a customer would say, then end with one call to action.

Part 3

The rhythm

15 minutes a week

  1. Fix 10: Three fixed days.

    Same days, same times, in your customers’ time zone. Followers learn when to expect you; a three-week gap teaches them not to.

  2. Fix 11: Plan the season, not the day.

    Put the dates that already exist on the next 12 weeks: drops, restocks, holidays, markets. Fill the gaps with the thirds rule.

  3. Fix 12: Review on Saturday. Never create on a Tuesday night.

    One 15-minute slot a week to look at next week’s posts: approve, skip, move. Making posts on the spot is where the gaps come from.

Flip through the guide.

All 14 pages, as they are in the PDF, with Mossfield Candle Co., an example brand. The scorecard on page 13 is made to print.

  1. Page 1 of 14. Cover: Your store is better than your Instagram. The 15-minute fix, 12 changes that make your grid sell without posting more, shown on the grid of Mossfield Candle Co., an example candle brand.
  2. Page 2 of 14. Same store, same photos, different grid: a messy grid of promos and reposts next to the same store’s grid with three posts a week in its own style.
  3. Page 3 of 14. What’s inside: twelve fixes in three parts, the profile, the grid and the rhythm. 56% of small businesses have an hour or less a day for marketing (Constant Contact, 2024); 44% of small-business owners post on social media just once a week (Small Business Expo, 2026).
  4. Page 4 of 14. Fix 1: write your bio like a shelf label, with a before and after bio for Mossfield Candle Co.
  5. Page 5 of 14. Fixes 2 and 3: one link to the current drop, not the homepage, and four highlights with one cover style.
  6. Page 6 of 14. Fix 4: pin three posts that do three jobs, buy, trust and now.
  7. Page 7 of 14. Fix 5: the squint test, a grid with nine colors that blurs into nothing next to one that stays recognizable.
  8. Page 8 of 14. Fix 6: product, proof, useful, a third each, shown row by row on a nine-post grid.
  9. Page 9 of 14. Fix 7: carousels beat single photos, a four-slide carousel from hook to sale.
  10. Page 10 of 14. Fixes 8 and 9: text on images, one number or three words, and captions where the first line sells and the last line sends.
  11. Page 11 of 14. Fixes 10 and 11: three fixed posting days, and a 12-week plan built around drops, markets and holidays.
  12. Page 12 of 14. Fix 12: review next week’s posts on Saturday, with a preview of the week where each post can be skipped.
  13. Page 13 of 14. Scorecard: twelve yes-or-no checks across the profile, the grid and the rhythm, and what your score means.
  14. Page 14 of 14. The rhythm, done for you: doing it yourself, a freelancer ($14 to $35 an hour on Upwork), a scheduler app, or Season ($39 a month at launch, 7-day free trial), and how to get early access.
Page 1 of 14
Download the PDF

14 pages, 3 MB. No email needed.

The rhythm, done for you.

Fixes 10 to 12 are the weekly ones, and Season does them: three months of posts in your colors and fonts, published for you, and a look at the week every Saturday. It opens soon: get in first.

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