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Grid preview for Instagram
Pick your colors, a font and a style. See 9 posts the way your profile will show them.
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Instagram post ideas, picked for your business
Pick your kind of business and what you need right now: more visits, more orders, more bookings or more trust. You get 10 ideas from hand-written lists, each with what to show and a caption to start from.
- Free, no sign-up
- Runs in your browser
10 ideas for bakeries: more visits
The full case, right before you open
Fresh todaySingle postWhat to show: One straight-on shot of the full display case a few minutes before you unlock the door: lights on, every tray in place, labels readable.
Caption starterHere’s everything that came out of the oven this morning. The almond croissants usually go first, so don’t wait too long.
This weekend’s specials
Pre-ordersSingle postWhat to show: A flat lay of the weekend-only items, or the chalkboard with them written out, shot straight on.
Caption starterThis weekend only: [items]. Saturday and Sunday from [time] until they’re gone.
Find our bread around town
NeighborsCarouselWhat to show: One slide per café, restaurant or shop that serves your bread, with their name and your bread on their counter or plate.
Caption starterCan’t make it to us? Our bread is on the menu at these spots around town. Go say hi from us.
Bake of the day
Fresh todaySingle postWhat to show: The day’s special on a plain board or plate, close enough to see the crumb or the crackle of the crust, with a small card showing its name and price.
Caption starterToday only: [name]. We made [number] of them this morning, and when they’re gone, they’re gone.
Holiday hours
Pre-ordersSingle postWhat to show: Your door or counter with a clean sign showing the holiday hours, readable on a phone screen.
Caption starterHoliday hours: we’re open [days and hours] and closed [days]. Pre-orders pick up on [days].
Your best seller, cut in half
Fresh todaySingle postWhat to show: Your best-selling loaf or pastry cut clean down the middle, shot from the side so the inside fills the frame.
Caption starterThis is what a long, slow rise looks like on the inside. Our country loaf, sliced to order every day from [time].
A new flavor, first look
Fresh todayCarouselWhat to show: Slide 1: the new item alone. Slide 2: a bite taken out. Slide 3: the two or three ingredients that make it different. Slide 4: the days it’s available.
Caption starterMeet [name], new this week. It’s [main ingredients], and it’s here until [date] or until we run out, whichever comes first.
What’s left an hour before close
Fresh todaySingle postWhat to show: The case late in the day with only a few items left, honest and a little empty, with your closing time written on a card in front.
Caption starterThree loaves and a handful of cookies left before we close at [time]. First come, first served.
Sold out, and when it’s back
Fresh todaySingle postWhat to show: The empty tray or the shelf tag of the item that sold out, with a handwritten note saying when it’s back.
Caption starterSold out by [time] today. They’re back on [day], and if you want to be sure, pre-order by [day] at noon.
Thank you, neighborhood
NeighborsSingle postWhat to show: The team in front of the shop, or the line out the door on a busy Saturday morning.
Caption starter[Number] years on this corner. Thank you for every early-morning line and every “the usual, please”.
How to use it
- 1
Pick your business
Each one has its own list of ideas, written for how that business actually runs.
- 2
Pick a goal
The ideas that serve it come first, spread across topics so the list doesn’t repeat itself.
- 3
Copy what you like
Copy one caption starter or the whole list, and swap in your own details where you see brackets.
- 4
Keep going
Show 10 more, or open the full list for your business with topics, a weekly rhythm and key dates.
How to turn an idea into a good post
Write the first line first
It’s what people see before they tap “more”. Lead with the specific thing: the flavor, the time, the price, the date.
One post, one idea
A post that tries to announce, teach and sell at once does none of them well. Pick the one job it has.
Say what to do next
Order by Friday, book with the link in our bio, come say hi. One clear action per post, in plain words.
Match the goal to the week
Push orders and bookings in the weeks before your busy days, and use quieter weeks for tips and behind the scenes that build trust.
Reuse what works
If a tip gets saved, make a follow-up next month. Your best ideas deserve a second post with a new photo.
Keep a list of real questions
Every question a customer asks you in person is a post. Write them down as they come, and you’ll never stare at a blank caption.
Questions
Is the post ideas generator free?
Yes. It runs in your browser, with no sign-up and nothing to install.
What if my business isn’t on the list?
Pick the closest one. Many ideas, like how-to tips, behind-the-scenes posts and how to book or order, work for any local business. More industries are on the way.
How many post ideas do I need for a month?
At three posts a week, about 12 or 13. Pick them across at least three topics so the month doesn’t feel repetitive.
Can I use the caption starters as they are?
Yes. Replace what’s in brackets with your own details and add a line or two in your own voice. They’re a first line, not a finished caption.
More free help
Free
Content calendar for Instagram
Pick your business, your pace and a start date. Get 4 or 12 weeks of posts, ready to download.
Free
Social media cost calculator
Enter your hours and what your time is worth. See your monthly cost next to freelancer, agency and Season prices.
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