General AI assistant

ChatGPT or Season for your store’s Instagram?

ChatGPT is a general assistant that helps you make each post: you prompt, size, write, plan and post. Season runs the whole loop from your store, and you check the week on Saturday.

Checked Oct 13, 2026
Every claim sourced

Where ChatGPT does well

Free to start, cheap to keep
ChatGPT’s free plan includes everyday text chats and some image creation. Go is $8 a month and Plus is $20 a month, as shown from the US.
Source, checked Oct 13, 2026
Any task, not just Instagram
One assistant for brainstorming, writing, planning, math, coding and reading images and files, so the same tool can help with emails, product descriptions and post ideas.
Source, checked Oct 13, 2026
Images on every plan
ChatGPT Images creates new images and edits ones you upload, in any aspect ratio, and can add text to them. It’s available on every plan.
Source, checked Oct 13, 2026
Many languages
ChatGPT’s app is available in more than 50 languages, from Albanian to Vietnamese.
Source, checked Oct 13, 2026
Connects to other apps
Its plugin directory lists apps you can connect, like Canva for designs and Metricool to analyze and schedule posts, so ChatGPT can work with the tools you already use.
Source, checked Oct 13, 2026

Who should pick which

Pick ChatGPT if

You want one assistant for everything: emails, product descriptions, ideas and the odd post.
You enjoy making each post and want help with the words and pictures, not a plan.
You need a free or low-cost tool and have time to prompt, check and post by hand.
You write for several networks or in several languages.

Pick Season if

You want the posts made and published, not a chat to start each one.
You’d rather approve a planned week in 2 minutes than prompt, size, write and post every time.
You want every post in your brand’s colors, fonts and voice, made from your store’s products and prices.
Instagram is your main channel, and feed posts and carousels are enough.

Where Season is different

The whole loop, from your store
Season reads your store’s products, photos and prices, then plans, designs, writes and publishes your posts. There’s no prompt to write and nothing to copy from one app to another.
Made to size, in your look
Every post is designed at Instagram’s 4:5 size in one of three looks Season builds from your brand, with a caption in your voice.
A plan that keeps itself
A whole season of posts (3 months by default) is planned across topics made for your store and goes out at set times, so the plan doesn’t depend on you remembering.
Two minutes on Saturday
Every Saturday you see the coming week. Skip a post or change it in one line; if you do nothing, the week goes out as planned.

What Season doesn’t do

Instagram posts only: no emails, product descriptions or other writing.
Instagram only: no Facebook, TikTok or other networks.
Feed posts and carousels only: no Reels, Stories or video.
No inbox and no comment replies; analytics are light.
No free plan, and the trial needs a card.

Side by side

	Season	ChatGPT
Main job	SeasonPlans, designs, writes and publishes your store’s Instagram posts	ChatGPTA general assistant for brainstorming, writing, planning, coding and reading images and files Source, checked Oct 13, 2026
Captions	SeasonEvery caption written in your brand’s voice, from what Season read in your store	ChatGPTDrafts and rewrites any text you ask for, from what you type or upload Source, checked Oct 13, 2026
Images	SeasonEvery post designed at 4:5 in your brand’s colors and fonts	ChatGPTCreates and edits images from a prompt, in any aspect ratio; limited on Free, more on paid plans Sources, checked Oct 13, 2026: Images help page, pricing page
Planning	SeasonA season of posts (3 months by default), across topics made for your store, at set times	ChatGPTScheduled tasks can run a request once or on repeat; how many depends on the plan Source, checked Oct 13, 2026
Posting to Instagram	SeasonPublishes every post for you through Instagram’s official API	ChatGPTSave or share each image and post it yourself, or connect a scheduler from its plugin directory, like Metricool Sources, checked Oct 13, 2026: Images help page, plugin directory, connecting apps, Metricool pricing
Acting on websites	SeasonNot needed: Season publishes through Instagram’s official API	ChatGPTOn paid plans except Go, a cloud browser can carry out steps on websites you sign in to; some websites block it Source, checked Oct 13, 2026
Languages	SeasonPosts in the language your brand already uses	ChatGPTDrafts and translates between languages; the app comes in more than 50 Sources, checked Oct 13, 2026: language settings, capabilities
Free plan or trial	Season7-day free trial, card required; no free plan	ChatGPTA free plan for everyone; Go and Plus are billed monthly Source, checked Oct 13, 2026

Pricing

Season

Season plan: $99 every 3 monthsOne brand. 7-day free trial.
Monthly: $39 per monthOne brand, cancel anytime. 7-day free trial.
Studio: $25 per brand/monthFor agencies, 3 brands minimum.

See Season’s pricing

ChatGPT

Free: $0Everyday text chats, limited image creation.Source
Go: $8/monthUS price, from OpenAI’s Go announcement (Jan 16, 2026). More image creation and longer memory; the pricing page says it may include ads.Source
Plus: $20/month, billed monthlyNo annual plan. Higher limits than Free, with image generation included.Source
Pro: From $100/monthFor research and coding, with a choice of usage tiers; the lowest is Pro $100. No annual billing.Source

Prices checked on Oct 13, 2026.

Questions